ICICI Bank introduces ‘Insta Flexi Cash’

• Enables Salary Account customers to get instant approval for OD
• An end-to-end digital facility; the customer does not need to visit branch

Mumbai: ICICI Bank today announced the launch of a facility, that enables its Salary Account customers to get approval for overdraft (OD) instantaneously and in a paperless manner. Called, ‘Insta Flexi cash’, the end-to-end fully digital facility can be availed using the Bank’s internet banking platform.

The facility comes handy to lakhs of the Bank’s pre-approved customers who can apply for the OD from the comfort of their home, without visiting a bank branch. The facility can be sanctioned immediately while customers can start using the approved OD limit within 48 hours. The interest payable on the OD is calculated on the basis of the actual amount availed by the customer, not on the full amount of the OD sanctioned.

Talking about the initiative, Mr. Sudipta Roy, Head – Unsecured Assets, ICICI Bank said, “We at ICICI Bank have always believed in tailoring our products and services in a way that offers maximum convenience to our customers. In the recent years, we have leveraged upon data analytics and technology to introduce a slew of retail products that can be availed instantaneously. This new facility, ‘InstaFlexiCash’, is an extension of this endeavor. During the testing times of the Coronavirus pandemic, we feel that this new facility will help our salaried customers tide over their need for liquidity for various expenditures in a hassle-free manner.”

Here’s a look at the salient features of ‘Insta Flexi Cash’:
• Instant approval for overdraft facility: Customers get an instant approval for the OD facility with no documentation, using the Bank’s internet banking platform.
• Extensive credit limit of OD: The Bank offers customers a credit limit worth up to three times their net salary.
• Only pay for what you use: Interest should be paid only on the actual OD amount utilised
• Flexibility of repayment: Customers have the flexibility to clear the outstanding limit at their convenience. They are only required to pay the interest that is due every month.
• No foreclosure charges: The facility offers customers the flexibility to repay the OD amount that they avail, as and when they choose to, without any foreclosure charges
• Convenience of auto-renewal: Customers enjoy the convenience of the automated process enhancement and renewal of OD limit every 12 months.
• Hassle-free auto sweep-in facility: The auto sweep-in facility enhances convenience for the customers. It automatically sweeps in funds from the OD account to the Salary Account to meet scheduled payments, when required. Upon any credit in Salary Account, the funds are automatically returned to the OD account and interest is charged only on the actual amount utilised and the duration for which it was utilised.

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